2: When Doves Cry has no bassline
According to studio engineer Peggy McCreary, Prince spent an uncharacteristically long time recording When Doves Cry in Los Angeles’ Sunset Sound Recorders in early March 1984. Usually finishing entire songs in one sitting, he spent several days labouring over When Doves Cry, building upon an initial Linn-LM1 drum-machine part and turning the song into what McCreary, speaking to this author for the book Lives Of The Musicians: Prince called a “huge, mega thing” with layers of synths and guitars. After listening to the results, McCreary said, “he started unproducing it”. Stripping elements out one by one, Prince turned the track into the skeletal pop-funk masterpiece it’s now known as. But one radical decision startled everyone – McCreary included.
“He started taking instruments out, and at the very end he punched the bass out,” she said. “And I looked at him and he said, ‘Nobody’s gonna believe I’ve got the nerve to do this.’” Explaining why his decision set him apart, Prince told Ebony magazine, “Most Black artists wouldn’t try a groove like that. I’m not saying that I’m great or anything like that; I’m just saying that I’m an alternative. I’m something else.”
3: Prince’s record label didn’t know what to do with the song
As if to prove Prince’s point, when his record label, Warner Bros, first heard When Doves Cry, they didn’t know what to do with it. Ever since the release of his debut album, For You, Prince had caused headaches at the label, whose pop (for which read: white music) and R&B (Black music) promotional teams were both charged with getting Prince’s records into the hands of radio DJs who weren’t sure if he belonged on their station or not. Straddling both sides of the divide, Prince “didn’t fit within their conception of what R&B music was”, said Marylou Badeaux, Warner Bros’ promoter for Black radio, in Lives Of The Musicians: Prince. “The sound was very different from what he was coming up with. He was streets into the future.”
One of Prince’s biggest supporters at the label, Badeaux was on hand when the singer delivered When Doves Cry, with the instruction that it be the first single released from Purple Rain. “What the eff do we do with this?” She recalls the Warner execs saying. “Radio will never accept this.”
4: When Doves Cry became Prince’s first No.1 single
Despite Warner’s misgivings, When Doves Cry became Prince’s first No.1 single. Released in the US on 16 May 1984, it topped the Billboard Hot 100 on 7 July and went on to spend five weeks at No.1. The song also topped Billboard’s Hot Black Singles and Hot Dance/Disco Club Play charts, proving that, whatever the concerns of label heads, pluggers and DJs, Prince’s music had officially transcended genre. It was a similar story across the Atlantic: following When Doves Cry’s UK release, on 22 June, the song went to No.4, giving Prince his first Top 5 transatlantic hit.
5: It was also the reason Bruce Springsteen never had a No.1
Even at the height of his Born In The USA fame, Bruce Springsteen couldn’t topple Prince. Sitting at No.1, When Doves Cry kept The Boss’ breakthrough hit, Dancing In The Dark, off the US top spot in the summer of 1984, preventing Springsteen from ever having a No.1 single of his own.
In the days following Prince’s death, Springsteen paid tribute to his former chart rival by performing Purple Rain live at Barclays Center, in Brooklyn, New York City, declaring afterwards, “Prince forever. God rest.” “It was a magical moment in a very dark time,” Springsteen guitarist Nils Lofgren told Dig!, recalling how he learned to play Prince’s iconic Purple Rain solo especially for the occasion.
6: The When Doves Cry video was Prince’s first concept-driven promo shoot
From his debut single, Soft And Wet, through to the promo videos he recorded for the 1999 album, Prince effectively shot live-in-the-studio performance clips that promoted not only the songs but also himself as a live performer. While many of these – including the videos for the songs 1999 and Little Red Corvette – stand among the best Prince videos of all time, with the When Doves Cry promo, Prince raised the bar.
Shot on the A&M Records soundstage in Los Angeles, the When Doves Cry clip opened with the image of Prince emerging from a steaming bath and crawling across a flower-strewn floor, intercut with footage from the Purple Rain movie. Released in a near-six-minute full-length cut and a shorter single edit, the video framed an overview of the relationship between Prince’s Purple Rain character, The Kid, and his female lead, Apollonia, with stylised performance footage that was conceptually a step beyond any promo video Prince had created to date. The first Prince video to feature his soon-to-be-famous backing band The Revolution, When Doves Cry was effectively directed by Prince himself, despite the presence of Larry Williams, a photographer hired to oversee the shoot. “Before the first shot, Prince said to me, ‘He doesn’t have to be here,’” producer Simon Fields recalled in the book I Want My MTV: The Uncensored Story Of The Music Video Revolution. “So I gave Larry some magazines and he sat outside and did some reading.” Some of Williams’ staged photos from the day were later used in the deluxe-edition reissue of Purple Rain.