Watch The Video For Avenged Sevenfold’s New Single ‘Mattel’
Avenged Sevenfold have released the official music video for the song, Mattel. The track is taken from the band’s latest album, Life Is But A Dream…, which came out in June. The video for Mattel was directed by Joe Katz and you can check out below.
Written and recorded over the span of four years, Life Is But A Dream… was produced by Joe Barresi and Avenged Sevenfold in Los Angeles and mixed by Andy Wallace in the Poconos, Pennsylvania. The album is a journey through an existential crisis; a very personal exploration into the meaning, purpose and value of human existence with the anxiety of death always looming.
“There are no rules. It doesn’t matter what anyone thinks,” singer M. Shadows said in a statement. “One day, we’ll all be gone, and eventually we’re all forgotten. So, once you find your own purpose, go for it.”
In an interview with The Guardian, Shadows also made it clear that the band have no intention of repeating themselves, “I’m so sick of people saying they’re doing something new and then it’s just the same old thing. The music that stands out to me now is very abstract and grabs me by the balls and says, ‘You’ve got to pay attention to me!’ This record does that in so many different spots. If everyone says ‘this is trash!’, I’m just going to have to disagree, you know? We don’t want to be that band that keeps trying to capture their heyday in a bottle.”
Life Is But A Dream… sold 36,000 equivalent album units in the U.S. in its first week of release to land at position No. 13 on the Billboard 200 chart. Avenged Sevenfold’s previous LP, The Stage, debuted at No. 4 on The Billboard 200 album chart in November 2016.
Avenged Sevenfold made their first festival appearance in five years on May 19 at Welcome To Rockville at Daytona International Speedway in Daytona Beach, Florida. In April, they also announced the second leg of their extensive Life is But A Dream… North American tour featuring support from Falling In Reverse. Produced by Live Nation, leg two includes stops in Nashville, Denver, Austin, and more before concluding at Fort Worth’s Dickies Arena on October 15.