Peter Saville Redesigns Joy Division’s ‘Unknown Pleasures’ Sleeve For New Climate Change T-Shirt
The ongoing climate change campaign, which has been backed by the likes of Billie Eilish and Foals as well having shirts designed by Thom Yorke and others, is this week launching the ‘Turn Up The Volume Campaign’ – calling upon the music industry to “reinforce its commitment to action on the climate emergency”. The campaign will run throughout the week, including Earth Day on 22 April.
To kick things off, a brand new t-shirt has been unveiled – a reimagining of the artwork for Joy Division’s seminal 1979 debut Unknown Pleasures. The sleeve, which was originally based on an image of radio waves from pulsar CP 1919, now shows the waves as flat and lifeless to “symbolise the eternal silence of a dead planet”.
“The truth of the matter is that the world is terrible trouble now and if we don’t look to address the climate emergency facing the planet immediately then ourselves and all future generations face tremendous problems,” Joy Division bassist Peter Hook said in a statement. “If everyone can look to make changes, we could all have a huge impact.”
Speaking to NME about the organisation’s goals in 2019, Music Declares Emergency founder and Savages’ drummer Fay Milton said: “There’s such a short period of time to make the changes we need to make, and to make people wake up and realise that there isn’t time for everyone to change everything they do.
“To use Greta Thunberg’s analogy, the house is on fire, and there isn’t time for whoever started the fire with their cigarette to quit smoking before saying the house is on fire – it’s on fire now, and we need to fix this. Let’s change our lifestyles, let’s fly less, let’s use less plastic – but ultimately what’s needed is a governmental response.”
She continued: “People are getting used to the word ’emergency’, but we shouldn’t – it really, really is an emergency. Every single day that we’re not doing something, it’s putting the world in more danger.”
Check out the full range of ‘Turn Up The Volume’ T-Shirts here.