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01 August 2023

Nickelback Documentary ‘Hate To Love’ To Premiere In September

Nickelback Hate To Love Deocumentary
Photo: Richard Beland
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The official Nickelback documentary, Hate To Love: Nickelback is set to receive its world premiere at the Toronto International Film Festival in September.

According to a post on the Toronto International Film Festival website, the film explores how “Nickelback is one of the most successful acts in music history — they’re also the number one band haters love to hate. This intimate portrait surveys the Canadian stadium rockers’ rollercoaster career.

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Hate To Love: Nickelback was directed by British filmmaker Leigh Brooks, who has previously worked on films about Life Of Agony and Terrorvision.

Brooks finished working on Hate To Love: Nickelback in June. At the time, he wrote on LinkedIn about the experience: “Wow. 6 years filming the Nickelback doc and today was the last day, Nickelback and everyone one of the Nickel team are fine, fine people,” he wrote. “Eternally grateful the band let us document this amazing film. There were times I didn’t think this day would come, and although it feels like a freight train grinding to a halt, I’m really excited for what is pulling up at the station as we speak.”

In a February 2023 interview with Rock Hard With Phil And Tish, Brooks stated about how he got involved in the Nickelback documentary: “Well, basically, funnily enough, I just finished Terrovision when a friend of mine that I work with quite a lot got a call from Ben, the radio presenter, and he was the first person to play ‘How You Remind Me’ in the U.K. And [he] said, ‘Look, I’ve gotta do this. I got an electronic press kit to do about the then-new [Nickelback] album Feed The Machine. Do you know anyone that could come over and shoot with me and do a piece about the album? So through the Terrovision doc, it actually landed me this gig.”

In a recent interview with Robin Nash of Tucson, Arizona’s KFMA-FM radio station, Nickelback’s Chad Kroeger was asked why he thinks so many people love to hate his band. He said, “That kind of used to be a thing. I shouldn’t say ‘that kind of used to be’ — that was definitely a thing for a long time. And I think there’s been a softening — there really has, thankfully. I’m not sure if it’s because we receive a ton of love on TikTok or whatever the hell it is, but for whatever reason the teeth have kind of been removed. It’s really nice, it’s really nice to not be Public Enemy Number One.”

Buy Nickelback CDs at the Dig! store.


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