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31 August 2022

Ed Sheeran, Jessie Ware To Play Jamal Edwards Trust Fundraiser

Ed Sheeran Concert For Ukraine
Photo: Jason Richardson/Alamy Live News
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Ed Sheeran and Jessie Ware are among the performers at the first fundraiser for the late Jamal Edwards’ recently-formed Self Belief Trust. The hugely influential founder of SB.TV founder died in February at the age of 31.

The following month, the Jamal Edwards Self Belief Trust was set up by his family with an aim to “honour [Edwards’] memory and continue his legacy” through “[supporting] those causes that mattered most to Jamal”. These include initiatives to combat homelessness, supporting people with mental health issues and providing young people with essential life skills.

On 20 September, the Self Belief Trust will hold its inaugural fundraising event at the new HERE at Outernet venue in central London, hosted by Terry Crews, where Sheeran and Ware will perform alongside Max Cyrus.

All funds raised at the event will go to the Self Belief Fund, with a new scheme being set up to tackle homelessness, creating a back-to-work scheme and scholarship programme for young people at risk of homelessness.

Speaking of the event, the trust’s CEO Tracey Parry-Knight said: “Jamal made it his personal mission to open doors for others to walk through. To help people through life, to love and to laugh. I’m really looking forward to this event as an opportunity to bring those who loved Jamal, from across the music and media industries, together in one room to raise vital funds for the causes that he was most passionate about. This is his legacy and it’s sure to be an inspiring evening.”

Edwards’ mother Brenda shared a link to a GoFundMe page upon the announcement of the trust, which explained more about the aims of the organisation.

“Jamal no longer being here has left a huge impact on the lives of his family, friends and all those he supported and lifted in his unique and humble way,” the page’s accompanying statement read. “Jamal lived his life staying true to himself, providing a platform for all to showcase what made them special whilst encouraging all to believe in themselves to achieve their full potential.”

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