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13 February 2022

BRITS Sales Boost For Dave, Ed Sheeran, Adele

Dave Longitude Festival 2022
Photo: Veronica Johannson/TT News Agency/Alamy Stock Photo
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BRITS winners and performers including Dave, Ed Sheeran, Adele and Sam Fender have enjoyed a sales boost following the awards ceremony.

Dave – winner of the Best Hip Hop/Grime/Rap award and responsible for an unforgettable performance at the ceremony – saw his 2019 debut album Psychodrama climb an amazing 60 places to No 7 after a staggering 226% week-on-week sales and streams increase, a result of BRITS exposure and a vinyl reissue. Meanwhile, his latest album, We’re All Alone in This Together, also benefitted, rising 11 places to No 22.

Ed Sheeran’s = (Equals) climbed two places to No 2, with combined sales and streams up 11% week on week. Sheeran not only won the Songwriter Of The Year award at the ceremony, but also performed twice. And Album of the Year winner Adele’s 30 received a 16% boost post-BRITS, rising one place to No 4.

While they might not have been eligible for an award at the BRITS, Fleetwood Mac also had a good week. Their evergreen 1977 album, Rumours, climbed 16 places in the chart to No 13 thanks to coverage surrounding the album’s 45th anniversary. The continued success of Rumours is a pop phenomenon. According to the UK’s Official Charts Company, Rumours sold 34,593 vinyl copies in 2021, third only to new albums by Adele and Abba. It sold 32,508 copies the previous year. Meanwhile in the US, Rumours sold 6,000 vinyl copies in the last week of January, reaching No 1 on the vinyl albums chart. It sold 169,000 vinyl copies in the US in 2021 (according to MRC Data).

In oher non-BRITS related chart news, UK band Bastille secured their third No 1 album this week with Give Me The Future, which finished ahead of the BRITS pack and new Top 5 entries from Cambridgeshire post-rockers Black Country, New Road’s second studio album Ants From Up There (No 3) and The Divine Comedy’s greatest hits album Charmed Life – The Best Of (No 5), his fifth Top 10.

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