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30 June 2021

The Time To Release Deluxe Edition Of Their Self-Titled Debut

The Time
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The Time burst onto the Minneapolis music scene four decades ago, releasing their eponymous record, which still stands out as a landmark in funk today. Lead singer Morris Day merged his talents with the creativity and vision of none other than Prince to create what came to be known as the “Minneapolis sound”, a fusion of soul, funk, dance and rock’n’roll, Originally released on 29 July 1981, the album was written, produced, and arranged almost entirely by Prince under the pseudonym Jamie Starr.

In celebration of the album’s 40th anniversary, Rhino will release an Expanded Edition created from the original analogue tapes, available as a 2LP red and white set and featuring several alternate takes of the six main album tracks. The digital version was remastered under the supervision of Morris Day. Both will be available 16 July and are available for pre-order now here. Also, out now is a newly upgraded HD music video of their mega-popular single, Cool.

“When I was a young teen growing up in Minneapolis, all I ever wanted to do was be in a band and play my drums,” says Day. “Never in a million years did I imagine 40 years later that my band The Time, would be considered funk royalty. To some, 40 years in this business is considered a lifetime. To me, I’ve only just begun. Stay Tuned. Yeesss!!”

Known for their live performances, The Time introduced the world to Morris Day on vocals and as an energetic front-man. Day quickly became a pop-culture icon from his scene-stealing performances in the genre-defining film Purple Rain, which also showcased the touring band: inventors of New Jack Swing, Jimmy Jam (keyboard and vocals) and Terry Lewis (Bass), and Jellybean Johnson (Drums and Percussion), Jesse Johnson (guitar and vocals), and Monte Moir (keyboards and vocals).

Minneapolis in the 80s ushered in a new era for funk and urban disco, and The Time was at the centre of it all. The group remains current and influential and shows no signs of losing any funk and energy 40 years later. Songs like Cool, Get It Up, and Girl hit the R&B Top 10, and their influence on R&B and pop music sound continues to be heard in the music of generations of artists and musicians that followed, proving that great music will always stand the test of time.

THE TIME: The Time (Expanded Edition)
Track Listing:

LP 1
Side A:
1. “Get It Up”
2. “Girl”
3. “After Hi School”

Side B:
4. “Cool”
5. “Oh, Baby”
6. “The Stick”

LP 2
Side A:
7. “Get It Up (Single Edit)”
8. “Girl (Edit)”
9. “Cool (Part 1)”

Side B:
10. “Cool (Part II)”
11. “After Hi School (Single Edit)”
12. “The Stick (Single Edit)”

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