Marina Celebrates 10 Years Of ‘Elektra Heart’ With Vinyl Reissue
Marina will celebrate the 10th anniversary of her second studio album, Elektra Heart, with a new “Platinum Blonde Edition”, released 23 September. This new edition will be a double-LP set on magenta-coloured vinyl housed in a gatefold sleeve and packaged in a shiny iridescent slipcase.
Elektra Heart: Platinum Blonde Edition is available to pre-order here.
The new collection will also be available from digital and streaming services this Friday 29 April.
Electra Heart was a breakout moment for the Welsh singer-songwriter. Released 10 years ago today, it was her first album to reach No 1 in the UK and Ireland. It was also a hit in the US, where the record was certified gold, thanks to certified gold hit singles Primadonna, Bubblegum Bitch, How To Be A Heartbreaker and Teen Idle.
Originally released by Atlantic Records, Electra Heart is a concept album about lost love and female identity. For the album, Marina created a fictitious character named Electra Heart to explore four female archetypes in American pop culture – housewife, beauty queen, homewrecker, and idle teen.
Musically, the electronic dance-pop style of Electra Heart represented a departure from Marina’s debut album, 2010’s The Family Jewels, which featured a new wave sound. The new direction resonated in Europe as well as the US, where the album produced two platinum-certified singles – Primadonna and How To Be A Heartbreaker – and two gold-certified singles – Teen Idle and Bubblegum Bitch. The latter – which was never officially released as a single – became an unexpected hit in 2021 thanks to the song’s popularity on TikTok with over 3M unique videos created.
ELECTRA HEART: PLATINUM BLONDE EDITION
2LP Track Listing:
1. Bubblegum Bitch
1. Starring Role
2. The State of Dreaming
3. Power & Control
4. Living Dead
1. Teen Idle
2. Valley of The Dolls
4. Fear and Loathing
1. How To Be A Heartbreaker
2. Lonely Hearts Club
4. Electra Heart