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23 September 2021

Iron Maiden’s Mascot, Eddie, To Receive His Own Funko Pop! Digital NFTs

Iron Maiden Eddie Action Horror Game
Photo: Matt Crossick/Alamy Stock Photo
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Funko and the Worldwide Asset eXchange (WAX) have partnered to release a collection of Digital Pop! NFTs of Iron Maiden’s mascot, Eddie.

The first musical artist who is receiving the company’s Digital Pop! treatment, Eddie will be available in 44 different versions as digital “Pops!” beginning on 30 September.

“We are huge Iron Maiden fans here at Funko and couldn’t be more excited to have our inaugural music Digital Pop! NFT be music icon Eddie,” Funko CEO Brian Mariotti said. “Iron Maiden and Funko fans alike appreciate creative genius in music and pop culture. Now, they can celebrate both in digital form.”

The Eddie NFTs will be available in packs containing five digital “Pops!” and 15 digital “Pops!”, with prices starting at $9.99. A total of 24,000 packs will be available, and a maximum limit of $30 is allowed per transaction. A Worldwide Asset eXchange (WAX) wallet will be required to purchase the NFTs.

Last month, Funko launched its initial collectible NFT offerings using WAX’s powerful blockchain platform, which ensures verifiable authenticity for all NFT purchases. WAX’s unique vIRLTM technology enables Funko’s physical collectibles to be owned and traded as digital items with added value.

Headquartered in Everett, Washington, USA, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, toys, plush, apparel, board games, housewares and accessories for consumers who seek tangible ways to connect with their favourite pop culture brands and characters.

Earlier this month, Iron Maiden scored their highest charting album ever with Senjutsu on North America’s Billboard 200. The band’s latest album landed at Number Three in the charts after shifting the equivalent of 64,000 album units.

They previously peaked at Number Four on the Billboard run-down with their last two albums – The Book of Souls and The Final Frontier. In total, Senjutsu is Iron Maiden’s 15th Top 40 charting album, of which four have hit the Top 10. It comes after the metal veterans were narrowly beaten to the Number One spot in the UK albums chart by Drake.

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