David Guetta Wins BRIT Award For Producer Of The Year
David Guetta has been awarded the Producer Of The Year BRIT Award ahead of the ceremony on Saturday 11 February.
Guetta, who will perform on the show alongside Becky Hill and Ella Henderson, is also nominated for International Song of the Year for his track with Bebe Rexha I’m Good.
“I am very honoured to receive ‘Producer of the Year’,” Guetta said in a statement. “I have always felt a strong connection to British music and culture. The UK music scene is full of world class artists and producers so to be recognised like this means a lot to me. Thank you so much!”
Guettta has also been in the news recently after a social media post of his demonstrated how well artificial intelligence works at replicating the voices of pop artists.
Last week, the French DJ and producer shared a video of him playing a song during one of his sets that used AI technology to add the “voice” of Eminem to one of his songs.
“Let me introduce you to… Emin-AI-em,” Guetta wrote in the Twitter post’s caption. In the attached video, Guetta is seen working a massive crowd while an unreleased track featuring a replica of Eminem’s voice echoes: “This is the future rave sound/I’m getting awesome and underground.”
Let me introduce you to… Emin-AI-em ? pic.twitter.com/48prbMIBtv
— David Guetta (@davidguetta) February 3, 2023
The video also featured an interview with Guetta, where he talked about how the remix came together through the use of AI-generating websites. “Eminem bro, there’s something that I made as a joke and it works so good — I could not believe it!” he said. “Basically you can write lyrics in the style of any artist you like, so I typed: ‘write a verse in the style of Eminem about future rave,’ and I went to another AI website that can recreate the voice. I put the text in that and I played the record and people went nuts.” Guetta made sure to clarify that he would “obviously” not be commercially distributing the song