BTS’ ‘Butter’ Breaks Spotify First Day Streaming Record
BTS’ Butter was released on Friday 21 May and wasted little time in becoming the biggest song debut in Spotify history. The hugely anticipated disco-pop track notched up 11.042 million global Spotify streams on its first day, breaking the platform’s opening day record, which was previously held by Ed Sheeran and Justin Bieber’s I Don’t Care (10.977 million on 10 May 2019). Butter debuted at No 2 on the global Spotify chart overall, behind Olivia Rodrigo’s smash-hit Good 4 U (12.192 million), which has topped the global chart since Monday.
Butter has given BTS their best single-day Spotify performance by a huge margin. Their previous highest came last summer with the peppy Dynamite, which debuted with 7.778 million global and 1.824 million US Spotify streams.
And their success is not limited to Spotify, today YouTube has confirmed that the official music video for Butter has set a new all-time 24-hour record of 108.2 million views, surpassing their own 101.1 million view record for Dynamite in the first 24 hours. The band now holds the No 1 and No 2 record spots on YouTube’s All-Time Top 24 Hour Music Debuts.” Butter is the second song, after Dynamite, to be performed entirely in English by the group, whose first language is Korean.
But fans with a preference for physical products aren’t overlooked. Butter will be released on a limited edition 7″ single and cassette single, both of which are available to pre-order here.
The massive-selling South Korean pop sensations will perform Butter for the first time at the upcoming Billboard Music Awards on May 23. They are nominated for four categories at this year’s ceremony – Top Duo/Group, Top Song Sales Artist, Top Social Artist, and Top Selling Song. Band member Suga confirmed: “”Our first Butter performance will be at the Billboard Music Awards. For every song, the first performance is always… we’re anxious and excited, but also anxious and nervous.”