Ava Max Releases New Single ‘My Oh My’: Watch Video
Ava Max has released My Oh My, the lead single for her upcoming forthcoming third album.
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It comes on the heels of her Kygo collaboration Whatever, which took inspiration from Shakira. The new track was produced by Inverness, who’s recently worked with artists like Jason Derulo and K-pop stars like Kang Daniel and LOO
“I have been working on this record for the last six months and I couldn’t be more excited for it to finally be yours,” Max wrote on Instagram of the song, adding, “The third era begins now.”
Diamonds & Dancefloors, Max’s second studio album, was released in January 2023. She also contributed Choose Your Fighter to the massively successful soundtrack Barbie: The Album.
Last November, Max posted on X (formerly Twitter) that she was “cookin’ in the studio,” also noting, “I promise new music is being made and some is already done [shushing emoji] new chapter awaits.”
The singer opened up to Metro Weekly about her creative process, “I make so much music now that it’s kind of like second nature. It feels like I can go into the studio right now and do the same thing again. I’ve made hundreds of songs like this. I can close my eyes and write a song now. It’s just something that’s in me. But it takes practice, like everything. Like sports or dance, writing songs is the same. The more you do it, the easier it gets to express your emotions and your feelings and really let out what you want to portray in the song.”
She also spoke about taking inspiration from her private life, “We need to dance, we need to let loose, we need to have a good time and forget about our heartbreak. I wrote these records at a very emotional time. I thought I wasn’t gonna make it through. I went through two really bad breakups. A lot of people think it was one, but it was two really, really bad breakups. And it kind of just spiraled and really hit me. I had never gone through a breakup like that. And you know, it’s funny. Now I understand lyrics better. I see color differently. I live my life differently. I came out stronger. Heartbreak… Yes, it’s sad, but you can also turn it into a positive. And that’s what I did with these songs.”