Like many rock’n’roll legends, Rod Stewart must have felt like he was swimming against the tide at the turn of 1978. With disco all the rage with club-goers. and young punk-rock whippersnappers eager to break from the past, it would have been easy to assume that the 33-year-old mod icon’s best days were behind him. Thankfully, the Scottish songwriter had other plans. Galvanised by the commercial potential of disco-rock crossovers – uptempo pop hits that straddled the line between rock’n’roll energy and dance-oriented beats – Stewart decided to throw caution to the wind with his 1978 single Da Ya Think I’m Sexy?
Putting all his eggs in the disco basket was a huge risk that could have threatened to alienate his rock’n’roll fanbase, but the gamble would prove to be worth it: Da Ya Think I’m Sexy? not only became one of Stewart’s all-time best-selling hits, but it also transformed him into a worldwide sex symbol and arguably became his signature anthem. Here, then, is the story of how Rod Stewart flirted with disco and asked us: Da Ya Think I’m Sexy?
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